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America’s Navy

FILM | SOCIAL | DIGITAL | AUDIO | DESIGN

The Rebrand of America’s Navy

 

Sea To Stars | Brand Film

Faces Of The Fleet | Documentary Series

A docuseries that proves life in the Navy is never one and the same.

Documentary Launch: Episodes 1-5

 

Documentary Launch: Social Promo

 

Documentary Launch: Pre-Roll + Teaser

Featured
 

Documentary Launch: Print

 
 

Sea Story | Podcast

Tales from the high seas told through the Sailor’s themselves. Sea Story brings tales of action, danger, and adventure to the people.

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Podcast Episode Artwork: Social Content + Illustration Artwork

 
 
 

America’s Navy | Social Rebrand

For over a year, copywriter Bri Olson and I were the main creative leads over any and all social content for the Navy. This meant, no matter how awesome an upcoming 2-3 week production was going to be… we still had to ensure the best delivery of head-turning social content each month for all social channels.

FB | IG | TW

Social Content Series: #NavyInsider

Facebook Live Campaign: “Sea It Live”

Social Rebrand Content

 
 

Navy.com Launch | Web Design

Copywriter Bri Olson and I worked night and day alongside our extremely skilled creative peers to birth what is today: www.navy.com.

It took a village, to say the least, but I thoroughly enjoyed switching up mediums here to be involved and fully hands-on with designing and ideating on what the Navy’s new website was going to be…

 
 

Digital Asset Collection | Video

This project was one of my favorite projects due to the degree of freedom I had as a younger creative to explore, discover, learn, take risks, and really see what an entirely new 360-degree picture of the production side looked like. I also rate this project so high up due to the life-changing experiences and opportunities it came with, many of which helped me grow creatively and personally during filming unlike any other project had before. Credit to the Sailors, my internal creative peers, the best producer known to me (Josh Woodcock), and by far one of the best production teams to exist, Pathfinder Films.

This project also required us to film all over the country at various Navy bases and on ships, interviewing and capturing every single role the Navy has to offer… such a # is guaranteed to blow anyone’s mind (who’s not familiar with the branch). Most of these production trips were 1-2 week long shoots where we would live with the Sailors as if we were enlisted, therefore enabling us creatives to fully immerse ourselves in their shoes as best we could without literally signing up.

My first couple of productions for this project were spent on legendary aircraft carriers with legendary heroes. We traveled wherever the ship was headed next… one night, we went to bed somewhere off the coast of Carolina, only to wake up the next morning in the Bahamas.

All content produced from filming has been used to create the new Navy.com videos showcasing each rate, and also to be used as creative content pushed out on all social channels. All content was created to be used as a tool to better inform future recruits about what each job entails while helping them in their decision on which career path to take.

www.navy.com/learn

📍Each episode is shot around various locations around the country, on U.S. Navy aircraft, carriers, ships, bases, hometowns, and more. As before, I discovered a completely new side, stylistically, behind the production process different from what I had experienced in my career prior, all thanks to the team at Pathfinder Films once again.