Houndog Mule’s
LOGO DESIGN | TRUCK WRAP
“From Australia to Mississippi”
Johnny Cass moved to Clarksdale, MS from his hometown Sydney, Australia exactly 5 years ago. Johnny's love for the Blues is what landed him here. After a couple of restaurant ventures, and an unexpected pandemic, Johnny decided that a food truck was his calling. He is bringing his Australian blood and love for Australian Meat pies that he grew up on to the South for Mississippians to fall in love with as well.
In the Fall of 2020, I worked with Johnny and his wife, Brooke, to help come up with their brand identity. We went through a variety of concept designs for the brand’s logo and truck wrap design. Pictured below are the final concepts we landed on for their brand launch.
Logo Design:
Truck Wrap Design:
