🚸 UPDATES IN PROGRESS. TREAD LIGHTLY. 🚸

NAVY REBRAND: FILM | DESIGN | PODCAST | SOCIAL | WEB

Featured below are some of my favorite projects I helped ideate, pitch, design, write and produce with my team from start to finish while working on the rebrand of America’s Navy.

It was the time of my life. So far.

Faces Of The Fleet | Documentary

A documentary series that exists to tell real stories of real Sailors. Each episode dives deep into family, responsibility, duty and second chances, while examining what drives each Sailor to be successful inside and outside of duty. Told by the Sailors themselves, each story proves that life in the Navy is never one and the same.

📍Each episode is shot around various locations around the country, on U.S. Navy aircraft, carriers, ships, bases, hometowns, and more. I picked up several new skills behind the production side while working with one of the best production teams to exist, ClickOn. Editing was too much fun.

🏆 Winner of multiple awards, including Addy Awards (2018, 2019) and the Adweek Arc Award for Best Use of Short-Form Film (2019).

🚺 Worked on the entire launch of the documentary | Helped research and seek out Sailors to be interviewed for potential subjects | Worked on storyboards and storyline based off knowledge gathered from interviewing final subjects | Interviewed and assisted in all production and editing (primarily art direction and piecing together the final storyline) for the first 5 episodes | Designed the look and feel of the documentary | Created content for America’s Navy social channels and new website launch for each episode

Sea Story | Podcast

Tales from the high seas via podcast. Swapping stories is an age-old Navy tradition, but Sailors don’t have to be the only ones to hear them. Sea Story brings tales of action, danger and adventure to the people. Listen for a true glimpse into Navy life at sea told by real Sailors.

📍Each episode is recorded around various locations around the country, on Navy ships, bases, hometowns, and more. I also acquired several new skills behind the audio production world while working side-by-side with ECD Dustin Thomas, and listening to some of the best advice on creative direction from ECD Ryan Blum. Having 2 ECDs was way too much fun.

🚺 Worked on the entire launch of the podcast | Helped research and seek out Sailors for recordings | Interviewed and assisted in recordings and editing from the 1st round of revisions to going live | Designed the look and feel of the podcast, created each artwork for the first dozen episodes, along with all promo content for Navy social channels and new website launch.

www.navy.com/explore-the-navy/sea-story

Sea To Stars | Brand Film

During my first month working on account as Sr Art Director, ECD Dustin Thomas and I scripted out together what would later turn out to be the main campaign film for the entire rebrand of America’s Navy. I will forever remember every detail of that initial presentation.

America’s Navy Social Channels | Social

For over a year and a half, copywriter Bri Olson and I were the main creative leads over any and all social content for the Navy. This meant, no matter how awesome this upcoming 2 week production was going to be… we still had to ensure the best delivery of head-turning social content each month for all social channels. Working in hotels is fun. Working in the air is even more fun.

FB: www.facebook.com/americasnavy

IG: www.instagram.com/americasnavy

TW: twitter.com/AmericasNavy

Navy.com Launch | Web Design

Copywriter Bri Olson and I worked night and day alongside our extremely skilled creative peers to birth what is today: www.navy.com :) It took a village to say the least but thoroughly enjoyed switching up mediums here to be involved and fully hands-on with designing and ideating on what the U.S. Navy’s new website was going to be…

www.navy.com

Digital Asset Collection | Video

This project was one of my favorite of my top top favorite projects due to the degree of freedom I had as a younger creative to explore, discover, learn, take risks, and really see what an entirely new 360 degree picture of the production side looked like. I also rate this project so high up due to the life-changing experiences and opportunities it came with, many of which helped me grow creatively and personally during filming unlike any other project had before. Credit to the Sailors, my internal creative peers, the best producer known to me (Josh Woodcock), and by far one of the best production teams to exist, Pathfinder Films.

This project also required us to film all over the country at various Navy bases and on ships, interviewing and capturing every single role the Navy has to offer… such a # is guaranteed to blow anyone’s mind (who’s not familiar with the branch). Most of these production trips were 1-2 week long shoots where we would live with the Sailors as if we were enlisted, therefore enabling us creatives to fully immerse ourselves in their shoes as best we could without literally signing up.

My first couple of productions for this project were spent on legendary aircraft carriers with legendary heroes. We traveled wherever the ship was headed next… 1 night we went to bed located somewhere off the coast of Carolina only to wake up the next morning in the Bahamas.

All content produced from filming has been used to create the new Navy.com videos showcasing each rate, and also to be used as creative content pushed out on all social channels. All content was created to be used as a tool to better inform future recruits about what each job entails, while helping them in their decision on which career path to take.

📍Each episode is shot around various locations around the country, on U.S. Navy aircraft, carriers, ships, bases, hometowns, and more. As before, I discovered a completely new side, stylistically, behind the production process different from what I had experienced in my career prior, all thanks to the team at Pathfinder Films once again. Filming was too much fun.

🚺 Worked on the initial ideation, planning, and creation of all elements needed to launch the project | Helped research and seek out Sailors to be interviewed for potential subjects | Worked with my producer Josh Woodcock side-by-side from start to finish making sure all creative details were in line and the story was getting told right | Helped write questions that we used to draw out the stories from each Sailor during interviews | Interviewed numerous Sailors directly | Lead all social creative that went out the door, alongside my copywriter at the time, Bri Olson, from initial ideation to final production for all of America’s Navy social channels and for the new Navy.com website.

www.navy.com/learn